PEMANFAATAN APLIKASI TIK TOK SEBAGAI MEDIA EDUKASI DI BIDANG KARIR PADA AKUN TIK TOK VINA MULIANA

Abstract

The title of this research is about "Utilizing the Tik Tok Application as an Educational Media in the Career Field on Vina Muliana's Tik Tok Account". This research was conducted with the aim of explaining how to use the Tik Tok application as an educational medium in the Career field through Vina Muliana's Tik Tok account. The benefits in this research are for users who use the Tik Tok application in the use of social media so that a positive trend is created about education in the media.This study uses a qualitative descriptive method, with data collection techniques using 3 stages, namely: observation, interviews and documentation. The data taken in this study were in the form of 10 videos and then analyzed using Van Dijk's Discourse Analysis. The results show that every video uploaded to Vina Muliana's Tiktok account contains elements of Text, Social Cognition and Social Context. In the text dimension, what is studied is how the structure of the text and discourse strategies can emphasize a theme conveyed. In the dimension of social cognition, we learn how to analyze how to produce news texts that include individual cognition and news makers. While the third dimension examines how the discourse that develops in society in the process of producing the events described. Overall, the videos studied used Van Dijk's Discourse Analysis theory. The essence of Van Dijk's Discourse analysis is the grouping of 1 of 3 dimensions (text, social cognition, and context) into a single unit of analysis.