ANALISIS RESEPSI PADA REALITAS SOSIAL DALAM KONTEN YOUTUBE BOBON SANTOSO

Abstract

Technology that is growing rapidly and advancing will certainly bring various kinds of influences. Currently, more and more Indonesians like the content contained in the Youtube.com application, causing more and more creators in Indonesia to use Youtube. This study aims to see the audience's reception of social reality on The Santoso Youtube Channel in the video "Kecemplung Jelly Amer 2 Meter".The analysis that will be used in this research is Stuart Hall's reception analysis by classifying the audience into 3 categories, dominant hegemony, negotiation, and opposition. The research approach used is a descriptive qualitative research approach. The data collection method used in this study uses observation and documentation techniques, the unit of analysis in this study is the Youtube Channel "The Santoso" which is in the video "Kecemplung Jelly Amer 2 Meters". The results of this study are that in the video content on The Santoso Youtube Channel or commonly called Bobon Santoso there is one most dominant position, namely the opposition position where the audience does not agree with the use of red wine in their cooking content because the majority of people who are Muslim consider that the drink Alcohol is forbidden to consume. Many audiences see that the show is not in accordance with the prevailing norms and etiquette.