ANALISIS RESEPSI KHALAYAK TERHADAP VIDEO MENGUAK SISI LAIN MENTORING POLIGAMI BERBAYAR DI CHANNEL YOUTUBE NARASI TV PERIODE BULAN NOVEMBER 2021 – FEBRUARI 2022

Abstract

In a developing country, one of which is Indonesia, which makes technology much needed. Especially in this modern era, people cannot be separated from what is called social media. Social media is a communication tool that is often used by the public. The attitude of the millennial generation in general has the same pattern, namely having a great curiosity about the issues around them. In the Narasi Tv Youtube channel, the author is very interested in one of his videos entitled “Revealing the Other Side of Paid Polygamy Mentoring. Open your eyes". The type of research used in this study is a qualitative research with a descriptive approach. While the method used is the reception analysis method. The researcher uses the reception analysis method with the aim of conducting a detailed analysis of the object to be studied. While the specification of this research is descriptive which aims to describe the facts systematically so that it is easier to understand and conclude. The researcher managed to find 230 comments that were accumulated in the period November - February which represented the meaning made by the audience that the most position was the Opposition position, where many audiences refused to pay polygamy mentoring by kiai Hafidin. But also not a few who are in the position of Dominant Hegonomy, namely accepting the existence of paid polygamy mentoring and supporting the activities of the kiai.